How to attract a live audience to the VK community and incre

What is the success of promotion in social networks? Most likely, you will say - in a large budget. And to some extent you will be right, but, in our opinion, the growth of subscribers is primarily influenced by a competent and systematic approach. Today we will tell you what difficulties we periodically encounter when launching targeted advertising for joining a group.

Hi, I'm Anatoly Politsyn, technical director of the internet marketing agency Synapse. We create websites from scratch and help companies attract customers using SEO, contextual and targeted advertising.

The more subscribers, the higher the sales. The zambia b2b leads rule is simple, but for it to work, the audience must be active and interested. And on the way to that ideal audience, it is important to consider three points.

Point #1: Overscaling = Budget Waste
Let's look at a real-life example. We were approached by a client who handles visa paperwork and tour selection. He wanted to expand the audience of his group and thereby increase sales with the help of targeted advertising. Our client is from Izhevsk, in the Udmurt Republic. He has a small budget (10 thousand rubles), but he asked to launch advertising throughout the country or at least in Moscow and St. Petersburg. We tried to convince him otherwise because:

a) in large cities there are many competitors with large budgets, and in targeting, advertising is shown according to an auction type: whoever has a larger budget gets the best target audience;

b) few people in other regions know about our client from Izhevsk; his company has low recognition there.

The client refused to launch advertising only in his region, he was interested in a wide audience reach, so we settled on several regions, Moscow and St. Petersburg. The result was appropriate: 73 introductions at 89 rubles. Overall, not bad, but the client was dissatisfied and asked to change something. And we changed, of course, the geography of impressions, narrowing it to the Udmurt Republic. It is not surprising that after this we received 158 introductions at only 25 rubles. The result is excellent - the client is happy.

Point No. 2: competition or target?
Subscribers from targeted advertising are potential buyers, a pure audience that cares about the product. But clients often do not understand this and say that such subscribers are very expensive, and that it is much cheaper to launch a giveaway or contest to grow the community. Yes, in some niches this works, for example, in food delivery accounts, but in most cases we get a completely different picture. People willingly subscribe for the possible benefit, and after the results of the giveaway are summed up, they also quickly unsubscribe. And from targeted advertising comes a warmer audience, which is more likely to interact with the content, leave comments, like and forward posts. But it is better to test all possible options to understand which strategy is more suitable for your niche.

Point #3: Selling is not possible, interacting
While you're wondering where to put the comma here, let's share another example. It happens that after launching an ad, clients complain about the lack of sales. And here it's important to remind them that an increase in subscribers does not guarantee an increase in sales.

On our part, we do all the work, that is, we launch quality traffic to their landing page, set up an audience based on relevant interests, key queries, competitors. An interested audience comes to the community, which wants to buy, but then the client himself needs to work with it and convert traffic into money. Without regular quality content, communication with subscribers and warming up, most likely there will be no sales. Below is an example of how you can and cannot communicate with the audience if you want to increase sales.

To sum it up: before scaling the project, study your target audience - this way you will get a good result from the budget invested in promoting the group. And don't forget to interact with subscribers so that over time they become your real clients. What do you think about this? It would be interesting to hear your opinion in the comments.

_________________
somalia b2b leads